Privacy Policy

Who we are

This website is operated by Service AI ("we", "us", "our"), ABN 26 152 543 569 — an AI automation agency serving local businesses Australia-wide. You can reach us at hello@serviceai.com.au or on 0468 082 126.

What we collect

We only collect personal information that you provide or that's reasonably necessary to deliver our services, including:

• Contact details — your name, mobile number, email and business details when you submit an enquiry or sign-up form.
• Enquiry details — information you tell us about your business and what you need.
• Call information — where you engage our AI receptionist service, call recordings, transcripts and summaries are processed to deliver the service.
• Website usage — the pages you visit, your device and browser, and actions you take on this site such as submitting a form, collected via cookies or similar technologies for analytics and to measure and show our advertising.

How we use it

We use your information to respond to your enquiry, provide and improve our services, arrange demos and bookings, send you information you've requested, and meet our legal obligations. We do not sell your personal information.

Who we share it with

We do not sell your personal information, and we do not hand the contact details you give us to anyone for their own marketing. We do share it with the providers we need in order to run the service, only as far as needed and under confidentiality obligations:

• Our core platform — HighLevel, which holds contacts, conversations, call recordings, transcripts and bookings.
• Telephony and phone-number carriers — to carry, connect and record calls.
• AI voice and speech-processing providers — to answer calls, turn speech into text and produce summaries.
• Website hosting and analytics — to run this site and see how it is used.
• Advertising — Meta (Facebook and Instagram) and Google Ads, through the tags described below, to measure our ads and show them to people who have visited this site.
• Scheduling and message delivery — to book appointments and send the texts and emails you have asked for.

These providers are based overseas, mainly in the United States, and store data there. We take reasonable steps to ensure they handle your information consistently with the Australian Privacy Principles. We can tell you the current list of providers on request — just ask.

Cookies, analytics & advertising

This site uses Google Analytics to understand how it is used so we can improve it — which pages are visited, roughly where visitors are, and what device they use. We do not use it to identify you personally. You can control cookies through your browser settings, and Google offers an opt-out browser add-on.

We also use the Meta Pixel, a small piece of code from Meta (Facebook and Instagram). It tells Meta when someone views a page on this site or submits one of our forms, so we can measure whether our ads work and show our ads to people who have already visited. Meta collects this information directly — such as the page you viewed, your browser and device, and an identifier stored in a cookie — and handles it under its own privacy policy. If you have a Facebook or Instagram account, Meta may connect the visit to it. You can control how Meta uses this in your ad preferences, and you can block or delete cookies in your browser settings.

We also use Google Ads tags, which do the same job for our ads on Google: they record when someone who arrived from one of our ads goes on to submit a form or call us, and may be used to show our ads to people who have visited this site. Google handles this information under its own policies — see how Google uses information from sites that use its services — and you can turn off personalised ads in My Ad Center.

If you called a business that uses our AI receptionist

When you ring a business that uses Service AI, our AI answers on that business's behalf. The call may be recorded and transcribed so the business gets a summary and a record of what was discussed, and so someone can call you back.

The business you called decides why that information is collected and how long it is kept — we handle it on their behalf to deliver the service, and we do not use it to market anything to you. If you want your information accessed, corrected or deleted, contact the business you called. You can also email us and we will pass your request on and help where we can.

Security & retention

We take reasonable steps to protect your information from misuse, loss and unauthorised access. Your data sits in our account on the HighLevel platform, encrypted in transit (TLS 1.2 or later) and at rest (AES-256). HighLevel holds an ISO/IEC 27001:2022 certificate and an annual SOC 2 Type II attestation covering security, availability and confidentiality — those are the platform's certifications rather than ours, and we would rather say so than imply we hold them.

We keep personal information only as long as needed for the purposes above or as required by law, and we delete or de-identify it once it is no longer needed.

Your rights

Under the Australian Privacy Principles you can ask to access or correct the personal information we hold about you. To make a request, or to raise a privacy concern, email hello@serviceai.com.au. If you're not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC).

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page with the date it was last updated.

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Questions about your privacy? Email hello@serviceai.com.au or call 0468 082 126. See also our Terms of Service.